When the R90/6 was introduced it was an instant hit with the motorcycling press. Cycle World magazine was blown away by the new model, telling readers in its February 1974 issue, “The new BMW R90/6 is so exciting it’s difficult to find a point at which to begin describing it,” while Cycle Guide called it a “powerful motorcycle, designed to compete in the performance-conscious market of 1974.” The R90/6 was even accepted into the growing camp of Sportbikes, with Cycle World claiming that “BMW is serious in its intention of producing the lightest, best handling Sportbike around.”